Scope

Visual identity and typographic system, color and layout rules, signage and environmental graphics, menu and collateral, packaging and drinkware, merch and books, and a full still suite across product and street. What you see in this case study is production work, not a mood board.

Touchpoints

Coasters, cups, notebooks, apparel and merch, booklets and menus, window and door vinyl, awning, and storefront signage. Each piece uses the same lockup, the same hierarchy, and the same blue and white story so the cafe reads as one place before you step inside.

Coffee and eats

The offer is in the name. Coffee leads; eats follow in plain language. The system stretches from espresso discipline to bakery case and seating without breaking: one grid, one tone, many surfaces. The frames below run the full set in context.

Gallery

The stills below are the full NYCE suite in context: menus, merch, cups, coasters, books, signage, and street. Thirty-two images from one production, same lockup and rules throughout.