The Long View
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The Long View
News · Blog · Stories · Articles · Insights
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News, Insights & Stories
Insights on industry trends, cross-market marketing, and what’s shaping brands here and abroad.
Featured
Coca-Cola Made an AI Christmas Ad. The Internet Hated It.
When Coca-Cola replaced human storytellers with AI for their iconic holiday campaign, the backlash was swift and brutal. What went wrong, and what it means for every brand considering the same move.
Duolingo Killed Its Mascot and Broke the Internet. On Purpose.
From 50K to 16 million TikTok followers in four years. Duolingo's unhinged brand strategy is no accident. We break down exactly how they engineered it.
The Ads That Won Cannes 2024. And Why They Deserved It.
DoorDash hijacked every Super Bowl ad at once. WhatsApp made a 26-minute film about Afghanistan's women's football team. Spotify turned a spreadsheet into a music video. The best creative work of 2024, dissected.
All stories
- 01Spotify Wrapped Is 10. It's Still the Best Marketing Campaign Alive.
- 02TikTok Got Banned. Now What?
- 03Adobe Tried to Buy Figma for $20B. Regulators Said No. Design Won.
- 04Nike Lost the Plot. Here's What Every Brand Can Learn From It.
- 05The Creator Economy Is Now a $32B Industry. Brands Are Finally Taking It Seriously.
- 06Websites That Move: Why Motion Design Is the New Competitive Advantage
- 07Patagonia Told People Not to Buy Their Jacket. Sales Went Up 30%.
- 08WeChat Marketing for Brands: Why Western Brands Need a China Strategy
- 09Xiaohongshu for Luxury and Beauty Brands: Why Red Is the New Frontier
- 10Why Sydney Creative Agencies Are Going Global
- 11How to Choose a Creative Agency in Sydney for WeChat and Chinese Marketing
- 12What Is Douyin Marketing and How Do Brands Use It?
- 13WeChat vs Weibo for Brands: Which Platform Should You Use?