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Munich indie film festival
L'umen Awarde
Identity and rollout for the 2025 award: OOH, print, trophy, books, tees, totes. fiveroses.
Campaign & collateral
2025
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Munich indie film festival
L'umen Awarde
Yellow and teal, a film-strip star, and heavy condensed type. Same kit on rooftops, in the station, on paper, and on a tote.
Client · L'umen Awarde
What we built
The L'umen Awarde is the Munich indie film festival award night. We kept the voice loud and a bit wrong on purpose: the extra e in "Awarde" stays in the lockup, and the film-strip asterisk shows up everywhere from billboards to the tote. Serif italics only where the copy needs a breath, not as decoration.
Scope
Identity, large-format OOH, subway and street posters, modular print, physical award concept, book layouts, apparel, and merch. Thirty stills below.
Touchpoints
Rooftop boards, station takeovers, vertical banners, paired poster sets, trophy and editorial spreads, tees, and canvas bags. The grid alternates wides and pairs so you see the system in context, then up close.
Gallery
Full-width, two-up pairs, one wide panorama, last pair closes the set.
Brand palette
Billboards, posters, banners, high-visibility fields
Type, panels, vertical banners, tote body
Headlines, mark, film-strip asterisk
Subway panels, paper stock, light backgrounds
Secondary panels, modular layouts
Reverses, knockouts on teal
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