Cafe · Restaurant · Greece

cup & slice

Brewing and baking house. Brand, packaging, and environments by fiveroses.

Scope

Full brand system

Est.

2025

Cafe · Restaurant · Greece

cup & slice

After the first location landed, the job was scale: one system for signage, menus, cups, packaging, merch, apparel, and the next storefront.

Work/Brand/cup & slice

Client · cup & slice

One house, many surfaces

cup & slice is a cafe and restaurant brand rooted in artisan baking and specialty coffee, with a Mediterranean soul. After the first location proved the idea, the identity had to travel: same serif voice, same illustration language, same color discipline from Athens to takeaway cups and the next door.

Scope

Visual identity, packaging architecture, menu systems, cup and canned drink programs, paper bags and wraps, apparel and aprons, mugs, signage, blade and storefront treatments, food truck livery, and photography-led mockups for scale conversations.

Touchpoints

Environmental and window graphics, interior and exterior signage, cup stacks, merch, uniforms, and print collateral. The work below is the full breadth in stills: thirty frames, one brand.

Gallery

Full-width moments alternate with paired grids so large scenes and pack shots both read clearly.

Brand palette

Cream#F4EDE4

Cup stock, pastry bags, light packaging

Burgundy#8B2D3A

Cups, bags, truck lettering, depth

Cobalt#2B4A8C

Type and illustration on cream surfaces

Orange#E07A3A

Awning, blade sign, high-visibility fields

Terracotta#C65D3A