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Coffee shop · Indonesia
Epic Cafe
Indonesian specialty coffee, full brand rollout. fiveroses.
Brand & applications
1997
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Coffee shop · Indonesia
Epic Cafe
Red field, white type, industrial EPIC lockup. Built to repeat from the carrier to the menu to the street without losing weight.
Client · Epic Cafe
What we built
Epic Coffee Shop frames itself as pure Indonesian coffee: heavy sans wordmark, six-point asterisk, ESTD 1997, copy that talks about daily potential. The work was to make that story feel as strong on a shipping box or a street board as it does on a cup. Same red, same white, same attitude from the counter to the sidewalk to the merch someone takes home.
Scope
Identity lockup and applications across structural packaging, print, menu systems, stall and outdoor signage, cold cups and carriers, bean bags, ice cream containers, ceramic mugs, coasters, merch and bundling boxes, and visualization for outdoor lounge seating. One system, many surfaces.
Where it shows up
Takeout and retail packaging, event stall graphics, street-facing boards, in-store menu formats, drinkware and small wares, unboxing for loyalty merch, and furniture in the outdoor zone. Each piece is built to read at a glance and hold up in photography, print, and real-world wear.
Brand palette
Boxes, carriers, outdoor panels, key fields
Cups, pouches, reversed type on red
Headlines, EPIC wordmark, fine print
Backgrounds in mockups, neutral ground
Secondary copy, bean and product cues
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