Scope

Packaging for Deli runs end to end: primary and secondary cartons, glass and plastic forms, lid and base relationships, and the full print specification. The serif wordmark is the anchor. Around it sits a strict grid for the small stuff that usually looks tacked on: barcodes, INCI blocks, regulatory lines, and the short story copy that still has to feel like Deli, not like compliance.

Color as hierarchy

In a crowded bathroom cabinet, color does the sorting. Ochre and lilac establish the house in the warm register. Moss and sage own the green lane without going clinical. Terracotta and coral carry heat and skin tone. Periwinkle and navy hold the cool, evening formulas. Sand and charcoal ground the neutrals. Ink stays the default for type on light stock; white knocks back on the deepest cartons so contrast stays deliberate, not accidental.

Material truth

Matte papers and films, tight registration, and minimal finish so the line feels expensive in hand, not loud in light. Deboss and subtle texture carry the luxury cues where foil would have dated the brand. The stills in this case study follow the production-locked system: one family of proportions, one typographic voice, twelve colors that survived print trials and still sit next to each other on set.

The range

Deli is built as a house, not a single hero SKU. Cleansers, serums, and creams each carry their own color story, but the grid, the serif, and the print rules never change. The goal was a shelf that reads as one line, not a scatter of unrelated packs. The photography below is the line in still life and across the full run of cartons and bottles.