Scope

Identity and campaign art direction, typographic system, key art for multi-story screens, vertical banners, transit and large-format OOH, mobile posters, and environmental mockups for the venue. Copy and hierarchy support date, time, location, and the headline line for the expo.

OOH and print

Banners, billboards, and building-scale applications use bold color blocks, white type, and the Career Convergence mark. Pixel-bar motifs and the asterisk in the wordmark carry across formats so the brand feels digital-native even on paper and vinyl.

Screens and social

Split layouts and alternate colorways keep the same structure for auditorium displays and handheld crops. Serif emphasis on key words, heavy sans for impact, and the shared logo lockup tie every execution together.

Gallery

Each still below is full width so horizontal boards, venue screens, and split layouts read as one frame, not two tiles. Twenty-one images across venue, outdoor, print, and screen.