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News, insights, and stories from our creative journey
News, insights, and stories from our creative journey
When Coca-Cola replaced human storytellers with AI for their iconic holiday campaign, the backlash was swift and brutal. What went wrong, and what it means for every brand considering the same move.
From 50K to 16 million TikTok followers in four years. Duolingo's unhinged brand strategy is no accident. We break down exactly how they engineered it.
DoorDash hijacked every Super Bowl ad at once. WhatsApp made a 26-minute film about Afghanistan's women's football team. Spotify turned a spreadsheet into a music video. The best creative work of 2024, dissected.
When Coca-Cola replaced human storytellers with AI for their iconic holiday campaign, the backlash w...
A decade in, Spotify Wrapped has become something most campaigns only dream of: a genuine cultural e...
When TikTok went dark in the US in January 2025, brands scrambled. Platform spend dropped 57% in a q...
From 50K to 16 million TikTok followers in four years. Duolingo's unhinged brand strategy is no acci...
DoorDash hijacked every Super Bowl ad at once. WhatsApp made a 26-minute film about Afghanistan's wo...
The blocked Adobe-Figma deal was the design industry's biggest story of the decade. What the $1 bill...
Nike's $11.6B revenue drop in 2024 wasn't bad luck. It was the result of abandoning brand-building f...
Influencer marketing budgets grew 171% in a single year. Creator content outperforms brand content b...
3D elements now appear on 28% of Awwwards-featured sites. Scroll-triggered animations lift conversio...
Purpose-driven branding sounds like a buzzword until you look at the numbers. Patagonia's counterint...