Web / Brand
Iron District
CrossFit gym as brand. Four frames: strength, endurance, grit, power. Programs, schedule, manifesto. Train hard. We don't do easy.
Web / Brand
Iron District
CrossFit gym as brand. Four frames: strength, endurance, grit, power. Programs, schedule, manifesto. Train hard. We don't do easy.
01 / The work speaks
004 frames. Strength. Endurance. Grit. Power.
Iron District is a CrossFit gym with a raw, industrial voice. The site opens with four frames: chalk-covered hands on a barbell, rope climbs, an athlete resting, a box jump mid-air. Each frame has a word. Strength. Endurance. Grit. Power. The scrolling ticker of movements sets the tone. This is not a gym. It's a proving ground.
Hero frames
02 / Programs and schedule
Train hard. Four distinct tracks. One standard: intensity.
Four programs: WOD, Strength, Engine, Compete. Each has a time, a level, and a short description. The schedule is a weekly grid. Every class is capped at 16 athletes. Every session is coached. The manifesto is clear: we don't do easy. First class at 5:00 AM. No machines. The site feels like the brand: raw, relentless, results.
Programs
Experience the site
One live demo. Explore the full experience below.
More Web Projects
All web workTelescope Zoom
For the planet. A zoom-driven experience with imagery and a simple message. Scroll and zoom into a cause. fiveroses.
Frame Gallery
A very aesthetically pleasing way to showcase a visual heavy portfolio. Every frame is a moment. Every scroll is a reveal.
Adidas × Foot Locker
An immersive shopping experience demo for Foot Locker and Adidas. We built it to show how websites can change the shopping experience: not just browse and add to cart, but an experience that feels like the brand.