Web / Interactive
Interactive Styling
A clothing start-up with a limited budget wanted to stand out. We gave them an interactive styling tool: two poses, drag and drop, and every product shown on the model.
Web / Interactive
Interactive Styling
A clothing start-up with a limited budget wanted to stand out. We gave them an interactive styling tool: two poses, drag and drop, and every product shown on the model.
01 / The brief
Limited budget. No interest in looking like everyone else.
The client was a clothing start-up with tight margins and a clear ask: they did not want another generic e‑commerce site. Competitors were all doing the same thing. Same grids, same product pages, same add‑to‑cart. The brief was to deliver something different without blowing the budget. We pushed back on the idea that “different” had to mean expensive. The best idea in the room was the simplest one: let people style the product on the model themselves.
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Product styling interface
02 / The idea
Two poses. Drag and drop. See it on the model.
We stripped the concept down to what actually mattered. Two poses from the model. A set of products. One interaction: drag and drop. Users could try different pieces on the model and see how they looked in context. No heavy configurator, no 3D, no extra tech. Just a clear, creative idea that felt native to the web. The result was a signature experience that looked and felt nothing like the competition, and stayed within scope. Simple, memorable, and built to perform.
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Drag and drop styling
Experience the site
One live demo. Explore the full experience below.
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